Alessandra Silveira  (Editor of this official blog, Academic Coordinator of Jean Monnet Centre of Excellence “Digital Citizenship & Technological Sustainability” - CitDig, Erasmus+) 

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There is no doubt that European Union (EU) law is committed to a certain rebalancing of powers in the digital ecosystem. And why is that? Because today there is a clear imbalance of power in favour of digital service providers, which requires a strengthening of the position of users in their relationship with providers. The Internet has become a space made up of platforms, where unilaterally established and non-transparent business models are developed. This attempt to rebalance power in the digital ecosystem is an exercise in social justice that only the EU can foster. And this trend is particularly noticeable in the field of personal data protection.

The emergence of a business model based on data – and profiling based on inferred data – reveals the imbalance of power between users and platforms. This has led some authors to recognise the quasi-public powers exercised by technology companies on the Internet: they regulate, enforce and resolve conflicts of interest, acting in an uncontrolled way that we would not even allow public authorities to do in the context of the rule of law. But the problem must be contextualised: what is personal data?

Continue reading “On rebalancing powers in the digital ecosystem in recent CJEU case law (or on the battle between David and Goliath)” →