
Ana Filipa Ribeiro (master’s student in European Union Law at the School of Law of University of Minho and ENDE Research Grant Holder – ref. UMINHO/BIM/2026/33) and Renan Bendel Vaughan (master’s student in European Union Law at the School of Law of University of Minho and ENDE Research Grant Holder – ref. UMINHO/BIM/2026/40)
Setting the scene: a first fine and an open question
On 28 May 2026, the European Commission adopted a non-compliance decision against Temu, imposing a fine of 200 million euros for breach of its obligations under the Digital Services Act (DSA).[1] The decision is significant for several reasons. It is the first major fine imposed on an electronic commerce platform under that instrument and confirms that the public enforcement mechanism of the DSA is fully operational. It is important, however, to bear in mind that the procedure is not closed: under Article 75 DSA, Temu has until 28 August 2026 to submit an action plan to the Commission aimed at remedying the infringement, following which the European Board for Digital Services issues an opinion. The decision remains open to challenge before the Union courts.[2]
What Temu was fined for
The decision concerns Temu’s failure to properly identify, analyse and assess systemic risks linked to the dissemination of illegal products through its online marketplaces.[3] In October 2024, the Commission opened a formal investigative procedure; in July 2025, it adopted preliminary findings of infringement; and in May 2026, it confirmed those findings in a non-compliance decision.[4]
The Commission’s findings are detailed. The risk assessment conducted by Temu for the 2024 exercise was based on generic information about the electronic commerce sector, rather than on specific evidence concerning the service itself; it seriously underestimated the frequency with which Union consumers encounter illegal products on the platform; and it failed to consider the manner in which its recommendation systems and promotion by digital influencers could amplify the dissemination of hazardous products.[5] An independent mystery shopping exercise, carried out in the scope of the investigation, confirmed that a markedly elevated proportion of the tested chargers failed basic electrical safety assessments, and that a significant proportion of baby toys posed medium to high risks.[6] The fine of 200 million euros was calculated by reference to the nature, gravity and duration of the infringement.[7]
Continue reading “When a fine is not enough: Temu, the Digital Services Act, and the problem of redress”








